![]() How ad blocking works (Image source: AdGuard) You can see this point nicely illustrated below. It interrupts the conversation between server and user before ads can be displayed. But just what are ad blockers doing to earn their acclaim? Ad blockers work like gatekeepers for users and prevent them from downloading unwanted elements. So while publishers may not love ad blockers, users very clearly do. Their computers were infected with a virus (not distinguished from malware and spyware).There are two key reasons that users say they start using ad-blocking technology: It follows that industries with more tech-savvy users will experience higher incidences of ad-blocking technology. Who is blocking ads? (Image source: MGR Consulting Group) ![]() Then, the further you move up the age spectrum, the lower the usage becomes. Kids between the ages of 13 and 17 trail behind at 29%. It’s estimated that as much as 41% of consumers between 18 and 29 years old use ad-blocking technology. Let’s backtrack a bit and talk about how ad blockers work and the state of them before Chrome’s new addition. 6 Alternative Ways to Monetize Your Site.How to Disable Chrome Ad Blocker on a Site. ![]() Then, we’ll cover actionable alternatives for monetizing your site. Today, we’ll dive into the relationship between ad blocking, advertisers, Google, and your website. Long answer: on a lot of different factors.Īd blocking and advertising are a nuanced coexistence, and there’s no cut-and-dry answer. What you really want to know is this: Are ad third-party ad blockers, including Chrome’s built-in ad blocker causing your income to take a hit? Or has it already? Short answer: it depends. Or does it? □įor business owners who rely on advertising to monetize their websites, however, that’s not an immediate concern. When you consider that Chrome has come prepackaged with ad-blocking capabilities since February of 2018, along with the multitude of other ad blocking extensions available to install, the picture for online advertising looks bleak. At least 40% of internet users in the US have an active ad blocker installed, according to some reports.
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